Tuesday, May 3, 2011

Keeping Expenses Under Control



As a personal testimony, keeping expenses under control has some real significance for me. Pay close attention to what you read here. It may prove to save you time as well as money.

When, I realized that a major career change was going to be needed for my survival. I decided that my best choice would be to create my own web site and try to promote myself and other people’s products by using affiliate marketing.

I began to read articles about how to get started.  One article suggested purchasing a software program that would be helpful in web site design. The article explained how difficult it would be for someone with little or no experience in web design, to accomplish.

At that time, I did not believe the task could be beyond my abilities. I even bought one of those How to… for Dummies books which covered the exact software program I had originally purchased. I calculated that with time, I could work through the difficult setup for my web site.

The problem was with me. I found it very hard, extremely time consuming and the longer it took for me to get started the more frustrated I became. It was suggested in another article that I read, which, by the way, was written by the same person, that a familiar theme or niche subject should be used for my web site.

I jumped the gun trying to make the niche, that I chose, pay off. It could not, simply because there was not adequate internet traffic interested in anything other than gathering information.  I had purchased a domain name and hosting long before I found a copy of the software that I was going to use to create my web pages. So my new adventure had become too expensive and was frustrating to create.    

Many months have passed since my first thoughts about internet marketing came to mind. It was for the best.  Now days the updated articles are saying to use a Wordpress blog on your own hosting account instead of a full blown web site. I am not sure that is 100% true.  Only time will tell. Being out of money as well as time, I decided to try this method initially. If and when I start to see some income from this then I will decide about setting up my own website.

At any rate the money I spent for my hosting and domain has not been very fruitful. Our stubborn economy does nothing to bolster my confidence in our future. So keeping your expenses under control is even more important now then it was just a few years ago. So how do you go about maintaining a tighter grip on expenses?

·       When you begin to search for a niche, do stay with a subject you have some desire to learn about and already have knowledge about.
·       Do your best to determine that the niche has adequate traffic that is interested in purchasing a product found in your niche.
·       Use search terms, keywords in other words, that will target the type of traffic you desire to attract to your website. 
·       Web site quality should be the best you can afford, and/or create.
·       How you monetize your web site should already have been decided.  But, don’t rely on any one method entirely. Expand your site to incorporate several methods.

A bit of prior planning can go a long way in keeping your expenses under control. Do your best to determine that your niche of choice has the type of traffic and the quantity of paying traffic searching consistently month after month to help your site to be profitable. May I be the first to wish you the best of luck in your endeavors.

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